Start With Your ‘Why’

At Freedom Land Capital, we believe it is truly vital for any company or individual to define their purpose – aka, their ‘why’ – when embarking on any new venture. As Simon Sinek puts it: “Very few of us can clearly articulate why we do what we do. The WHY is the purpose, cause, or belief that drives every organization and every person’s individual career.  Why does your company exist? Why did you get out of bed this morning? And why should anyone care?” 

Answering these questions helps to determine the value of your actions. With a clearly defined ‘why’, you can decide whether or not a venture is worth continuing, and you can set up milestones to make visible progress over time. With Sinek’s words in mind, let’s dive deeper into finding your purpose in everyday endeavors.

Prioritize Your Activities

Nothing kills a new venture faster than a lack of focus! The time you spend defining your ‘why’ will give you a clear aim and focus, ultimately saving you time in the long run, as you will be far less inclined to procrastinate. When you have a lot to get done, ask yourself: What tasks on my to-do list most directly contribute to my purpose and my long-term objectives? This way, you can prioritize your tasks in a way that maximizes time and shifts the focus on to your goals.

Say No to Other Opportunities

Seeking out fresh opportunities is both exciting and fulfilling. It’s rewarding to remind yourself that you have the skills and the capacity to face a new challenge. Taking on more than you can handle, however, is detrimental to your productivity. 

At times, what looks like a good opportunity is actually a distraction in disguise. Deciphering opportunities from distractions becomes a challenge when you don’t have a clear understanding of your purpose – when your actions are not aligned with your goals. This highlights the necessity of defining your ‘why’ and sticking to it; in doing so, it will be easier to tell which new opportunities are for your benefit, and which will only prove distracting.

Stay Motivated By Your Why

Our excitement about a new venture is generally short-lived. Bursts of motivation aren’t enough to keep us focused, either – so when our work starts to look like a monotonous daily grind, it can be a real challenge to keep pushing onward. This motivation burnout happens more often than we’d like to admit. By reminding ourselves of our purpose and goals, however, we can tap into a consistent supply of inspiration, creativity, and motivation!

Be Consistent

Successful businesses understand that consistency truly is key to reaching and surpassing your goals. Without consistency, growth is slow and stagnation is imminent. Your staying power determines your growth rate; the more you stick to those monotonous daily tasks, the more progress you will see. Defining your purpose can help with this consistency, as it brings you a clearer view of your goals and consequently bolsters your grit.

Define Your Relevance

Optimism is rarely lacking when starting a new venture – and positivity is a great thing. Without defining your purpose, however, you risk overlooking the significance of your business and its relevance to potential customers. Relevance is very important to every venture as it affects its sales and its continuity.

Boost Your Confidence

Sometimes, we avoid defining our purpose out of fear. Fear is the destroyer of progress: it talks to our subconscious, asking, what if you’re just not good enough? This self-talk dissipates once your purpose is defined – you just need to take the leap of faith. While your fear may still linger at first, defining your ‘why’ reminds you just how important your contribution and your business is to society.

The key points discussed here are intertwined: They work in synchrony to form a solid platform for your venture. Neglecting any one area can lead to instability of that platform. If you are motivated but inconsistent, for example, there will be no significant progress – it is only a matter of time before your initial motivation is lost. Conversely, strengthening one area will help to strengthen the others: Prioritizing your activities gives a clearer view of your timeline and helps you choose which opportunities to take on. Underlining each of these tools is the need to define your purpose – why you do what you do!

Why Defining Your Niche Can Help You Succeed

Identifying an area of specialization is critical to success as an entrepreneur. We have found this to be especially true in our real estate investing careers. Over the years, we’ve had exposure to many other asset classes – far too many to become experts in all. We intentionally chose a niche to enter and familiarize ourselves with, and we are encouraging you to do the same.

As an individual or business, it is important to understand the difference between a distraction and an opportunity. Once you resonate with a particular investment strategy and business model, don’t get sidetracked by the shiny object! Remember the famous saying, “All that glitters is not gold”. This is not to say that other opportunities are not worthwhile, but time is a fixed asset. Delving into too many areas prevents you from specializing in one specific niche. 

To operate at peak performance, you have to know your trade inside and out. Your niche needs to be your area of total expertise. This takes a lot of time and money, and as such, you can’t afford to be investing your time elsewhere. Let’s discuss the reasons why this level of focus leads to success so you can realize its necessity.

Six Reasons Why a Niche can Save Your Business

1. It allows you to conduct thorough due diligence (properties, partners, deal structures). When you are only focused on your niche, there is little to no distraction so you can meticulously consider every detail. This, of course, leads to risk mitigation and ultimately a sustainable business you can be proud of.

2. More efficient operations – When you’re focused on one niche, you can create a team and systems around that particular model for an optimized workflow. You will deeply understand the needs of your investment or business, allowing you to resolve issues and come up with solutions. Focusing on your niche facilitates “Rinse and repeat” – repurposing your system for a more efficient workflow.

3. It sets your business apart – As we earlier mentioned, focusing improves your efficiency and thoroughness, thereby positively affecting the overall performance of what you do. This helps you stand out to clients or customers and facilitates your becoming a brand. You are then memorable and less likely to be forgotten.

4. It fosters reliability – Everyone wants to work with someone they can trust and rely on, and this includes your clients (customers). Niche-focused businesses are thorough with their dealing and prove to be very reliable. You can broaden the narrow path of your business, discover all the holes that need filling, and then work towards doing so. It is only natural that niched businesses would be relied upon, as they have all the information needed to cater to the needs of their customers.

5. It attracts the right customers – We live in a time where we are bombarded with too much information and too many choices. A niche-focused business will thrive on the demand for clear and concise information. They allow their customers to find what they need more easily, creating shortcuts by using their expert knowledge within a specific niche.

6. It grows competitive advantage – The world is moving very fast, and technological processes are constantly advancing. If you’re in one specific niche, it’s much easier to stay on top of current trends and tools, giving you a competitive edge against your diversified competition.

Focus Point

Knowledge is empowering, but there’s no need to be an expert at everything. A master of one trade is most certainly better than the jack of all! It’s infinitely preferable to focus in on your chosen niche, whilst being open to learning about others. This knowledge might come in handy as you flourish and excel in your own niche. 

“The shortest way to do many things is to do only one thing at a time.” – Mozart

Evaluate your current position, align your focus, and discard the extras today!

Lakefront Lot Nets Investor an Assignment Fee of $32,000

Another successful land sale for the team!…this one in Hillsboro, County outside of Tampa, FL

Once again, we’re thrilled to be able to support our land investors who want to target larger, more exciting properties like this one.  

We ordered a survey, did some light clean up on the lot and got some pretty awesome photographs.  We are proud of the Freedom Land Capital team for its thorough due diligence, marketing, and negotiations.  We were able to move this lot in just a few short months and our land investing partner made over $30,000!

We’re excited to see a house go up on this lot – a lakefront home for a family to make memories and enjoy for many years to come!

Tampa Lakefront Case Study

“Beyond those who move for the beach vibes and blue skies, retirees and a new generation of tech workers are diversifying the land that was once primarily alligators and citrus groves.”

According to the U.S. Census, Florida ranks in the top (usually #1) states for net migration year after year.  Reports show massive gains in new residents, a net immigration of up to 1,000 people PER DAY!

We’re bullish on investing in Florida land.  Yes, even as the market slows, we remain optimistic!